• YourVolkswagen campaign banner celebrating Volkswagen drivers and their everyday moments across New Zealand.

YourVolkswagen: The People Behind the Badge

YourVolkswagen: The People Behind the Badge

/April 29, 2026/inOwners

At Miles Continental Volkswagen, we know that your Volkswagen is more than just a way to get from A to B. It’s woven into everyday life, from the school drop-off and morning coffee run to the weekend family roadie. It’s in these moments that your Volkswagen becomes part of the story, creating memories along the way.

Volkswagen New Zealand’s YourVolkswagen initiative celebrates the people who bring the brand to life — the drivers, families, and adventurers who make their Volkswagen truly their own.

Explore a curated selection of local stories provided by Volkswagen New Zealand below, showcasing the people who make Volkswagen what it is.

Have a Volkswagen story to share? Submit it here.

Omar with his Golf GTI

Omar’s Golf GTI

Meet Omar, a true VW enthusiast from Auckland, whose journey with his classic Golf GTI Mark II is a testament to passion, perseverance, and the enduring spirit of Volkswagen.

Omar’s GTI wasn’t just restored — it was rebuilt from the ground up after being stolen and nearly written off. Now it is a roaring tribute to the golden era of hot hatches. Every bolt, panel, and polish was a labour of love, driven by Omar’s passion and the legacy of the Golf GTI.

“It’s your car, it’s your passion, your energy.” – Omar, on what it means to drive a Volkswagen

Discover Omar’s GTI journey in the video interview below.

Omar’s Golf GTI
Ray with his Volkswagen T-Roc R

Ray’s T‑Roc R

Ray has spent his lifetime around Volkswagens. He used to race professionally and owned one of the first Golf GTI Mk1 models imported to New Zealand. His drive on the track also followed him into business, where he went on to found the enduring menswear brand Barkers.

Today his focus is firmly on the T‑Roc R, a vehicle he feels aligns perfectly with his life now as a restauranteur and enthusiastic golfer. It delivers the performance and agility he has always enjoyed, combined with the comfort and practicality he values day to day.

His positive, grounded attitude is exactly what we associate with the Volkswagen spirit, making his story a joy to share.

“I liked the size of the car, the shape of the car. My wife drives a T‑Roc R as well” – Ray, on why he chose the T‑Roc R

Learn about Ray’s T-Roc R in the video interview below.

Ray’s T-Roc R
Jackie with her Volkswagen ID.

Jackie’s ID. Range

Meet Jackie and her Volkswagens, a local business owner embracing electric.

Jackie Ashley, founder of Ashley & Co, has relied on Volkswagen throughout her business journey. Her first Caddy supported the early days and is still running at the warehouse today. Now, her move to the electric ID. range reflects her commitment to sustainability and simplicity.

The ID. Buzz brings personality to her brand, while the quiet, effortless ID.5 makes every drive feel easy. For Jackie, the technology may evolve, but the values behind Volkswagen remain the same.

“ID. Buzz is something that reflects the creativity and personality of Ashley & Co” – Jackie, on the perfect fit for business

Watch the video interview below to see how the electric ID. range powers Jackie’s world.

Jackie’s ID. Range
Annie with her Volkswagen Beetle

Annie’s Beetle

Meet Annie and Bam Bam, the VW Beetle who goes everywhere with her. From daily drives to big snowy adventures, he’s never let her down. This is a story about embracing quirks, community and the joy of living life alongside a beloved classic.

“He’s kind of there through everything, so anywhere I go, he goes with me.” – Annie, on Bam Bam’s companionship

Watch the video interview below to see why being “V Dub girl” is about so much more than just the car.

Annie’s Beetle

Jamie’s Amarok

Meet Jamie, a proud Volkswagen owner from Waiheke Island, whose lifelong connection to VW continues today with his Amarok, a vehicle that fits his world perfectly.

As someone who spends his days on the move around the island, Jamie needs something versatile, comfortable and genuinely capable. The Amarok is all of that and more. It carries his clients across Waiheke’s winding roads in comfort and style, gliding from beautiful beachfronts to rugged rural areas without missing a beat. For Jamie, it is the ideal blend of professionalism and practicality.

Come the weekend, it becomes his go to for everything the island lifestyle offers, from fishing trips to vineyard visits. For Jamie and his family, it’s more than a ute. It’s become part of how they enjoy the island paradise they call home.

“It’s just a really great vehicle to have on Waiheke.” – Jamie, on his Amarok’s versatility

See Jamie’s full story in the video interview below.

Jamie’s Amarok

Celebrating You

It’s the people behind the badge that make Volkswagen, Volkswagen. Whether it’s a classic Beetle, a modern Tiguan, or a legendary GTI, every Volkswagen has a story worth sharing.

Watch more local stories and submit your own here.